Production (actors, scripts, making of the film.)-----------Distrubution------------Exibition
FDA
Supporting, promotion, and representing the range of generic interests of uk theatrical film distributors.
President--Lord Puttnam
FDA established 1915
Today 22 member companies
Whose releases account for 96% of UK cinema going.
THE ENGINE OF THE FILM BUISSNESS.
Film distributors deliver the audience.
Film Maker---Distributors---Cinema---- Audience.
Acqusition- Slates or single films from a parent studio or independently via a sales agent or production company.
Stratagy- Plan the release decisions- when?, who? ,how?, And where promoted?
Creativity- Advertising, publicity, promotional/media partners, premieres, online content, making and supplying 35m and/or digital prints, film by film.
Accountability- Acting under license, report back to rights holders.
THE FILM VALUE CHANGE
Theatrical launch
non theatrical launch license(Hotel, coaches, schools, clubs)
Home entertainment (dvd/ blue ray, downloads)
Television (PPV/VOD, pay channel, free to air terrestrial)
Licensed merchaindise
NB:single target threat is film theft(approx £100m loss to uk theatrical section)
UK THEATRICAL MARKET 2008
- 531 films released- product- highly competitive and risky.
-164.2m admissions- 2.7 per year.
-£854m box office- world top 5 theatrical market
- Economic multiples:
for every £1 spent on cinema ticket, an additional £2 is spent on related items- food, drink, transport, other leisure.
- Theatrical distributors invest £300m+ P.A to punch and sustain their releases.
-4+ films per week released with digital ST+AD
-UK DVD market:£2.5bn
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